Learn About Fluid
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About Us The Idea is Open Innovation; the Answer is Fluid Innovation Fluid Innovation, founded in 2005, facilitates connections—and deals—between two sets of clients: small to midsized software companies (ISVs) looking to extend their portfolios, and enterprise-scale companies looking to commercialize applications developed in-house. Why Software? Major U.S. companies spend $75B each year developing software for internal use. This is greater than the $50B software companies spend developing software for the commercial market. Yet most of this technology is trapped inside the company that developed it. No one else benefits from the innovation and the company itself absorbs all the costs. Fluid Innovation saw a need for someone to help bring this software to market. Why Commercialize? Imagine if companies had processes in place to share their internal software with others and get paid for their innovation. Everyone wins. Typically there is a wide chasm between technology ideas and implementation. Taking advantage of software developed by large companies for internal use shortens this chasm because the technology: • Is already developed and deployed inside an organization • Has a business use-case and return on investment calculation • Is easily transferable from the inventor to the implementer • Meets a market need as evidenced by the company who invented it • Requires less capital and risk than other alternatives to new product development How Fluid Innovation Helps. Most companies are not yet equipped to commercialize their software and they do not have the resources to locate buyers. And on the flip side, those who might be interested in taking the software to market, such as independent software vendors (ISVs), do not know about the opportunities that are available inside these large companies. That is where Fluid Innovation comes in. We provide a proven process to evaluate internal software for commercial viability and facilitate the connections between seller and buyer so that many others can benefit from these innovations. With Fluid Innovation, everyone wins. We didn't invent Open Innovation or Software Commercialization; we simply commit to make it more efficient and productive for our Sellers and Acquirers. Please register here for our marketplace today to see us in action. |